Major Market Tailwinds and Outperformance in Sports Asset Class
The world’s most scarce and in-demand IP
96/100
live events on TV in the US are sports




$60B+
invested by Private Equity into sports since 2020
$10B+
spent globally by streaming platforms on sports media rights in 2024 ($2.8B in 2019)
Historic Outperformance
A resilient asset class with long-term upside, low correlation, and lower volatility

Why European Football?
01.
Global football is the most widely enjoyed sport in the world...
In a world where attention drives value, football’s global dominance offers unparalleled reach and cultural relevance — and professional clubs represent some of the world’s most durable and valuable forms of intellectual property.

02.
…Yet European clubs are undervalued relative to Teams In Other Leagues
There enormous value trapped in European football leagues and teams.
